Course curriculum

  • 1

    Welcome to LinkedIn for Thought Leaders

    • How to Best Utilize this Course

    • Join a Peer Circle!

    • Top Tools to Use
  • 2

    Module 1: Set the Vision

    • Set the Vision

    • Identify Your Audience

    • Worksheet: Identify Your Audience

    • How to Target Your Message

    • Different Voices to Adopt

    • The LIFTL System

    • Checklist: Set the Vision
  • 3

    Module 2: Optimize Your Profile

    • Optimize Your Profile

    • Photo

    • Experience

    • Skills

    • About

    • Industry

    • Location

    • Connections

    • Headline

    • Cover Photo

    • Checklist: Optimize Your Profile

    • Name Pronunciation

    • Featured Section

    • Contact Info

    • Voice Messaging
  • 4

    Module 3A: Unlock Posting

    • Unlock Posting

    • Tune Your Newsfeed

    • Cardinal Rules of Posting

    • What LinkedIn Rewards and Punishes

    • The Power of Commenting

    • Jumpstart Engagement

    • Hashtags

    • 500+ Top Hashtags

    • Checklist: Unlock Posting
  • 5

    Module 3B: Create Content

    • Create Content

    • LinkedIn Content Strategy

    • Make Time

    • Coming Up with Content

    • Catalogue Your Posts

    • Content Calendar

    • Content Generator

    • Content Planning - Content Generator & Content Calendar

    • Repurpose Content

    • Checklist: LinkedIn Content Strategy

    • The Power of Text Posts

    • "You" vs "I" Posts

    • Checklist: Text Posts
  • 6

    Module 3C: 5 Most Engaging Post Types

    • Hook, Summary Opinion

    • Celebrate

    • Celebrate Post Homework

    • Celebrate Post Homework Video

    • Tell a Story

    • Tell a Story Post Homework

    • Tell a Story Post Homework Video

    • Offer a Resource

    • Offer a Resource Post Homework

    • Offer a Resource Post Homework Video

    • Give Advice

    • Give Advice Post Homework

    • Give Advice Post Homework Video

    • When to Break the Rules

    • Checklist: 5 Most Engaging Post Types

    • 5 Post Types - Post-Writing Templates

    • Post Template - With Example
  • 7

    Module 3D: Different Ways to Post

    • Image Posts

    • Video Posts

    • Document Posts

    • LinkedIn Articles

    • LinkedIn Polls

    • LinkedIn Live

    • Newsletters

    • Checklist: Different Ways to Post
  • 8

    Module 4: Convert to Customers

    • Convert to Customers

    • Ways to Convert

    • Call-to-Action

    • Offer a Resource

    • Tell a Narrative

    • Work the Direct Message

    • Say it Loud and Proud

    • Stay Top of Mind

    • Checklist: Convert to Customers

    • Freebie Example: Tell Me About Yourself Worksheet
  • 9

    EXTRA CREDIT

    • Live Post Revision - Hook Summary Opinion

    • Settings Tutorial

    • Show You're Active
  • 10

    Next Steps

    • For your next job search...
  • 11

    Bonus

    • How to Become a LinkedIn Top Voice

Reviews

Out of Curiosity

Helmut Meckelburg

Bought a course to compare with others. As career mentor myself I frequently test offers. Best course in the Americas for the price and field.. Madeline Man...

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Bought a course to compare with others. As career mentor myself I frequently test offers. Best course in the Americas for the price and field.. Madeline Mann is top notch, knows her stuff, and gets it done. Highly recommended and excellent price/value ration.

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Works -

Karen Fredricks

Amazing course. Eye opening. Need to put it into practice, be patient, try and err, and then succeed.

Amazing course. Eye opening. Need to put it into practice, be patient, try and err, and then succeed.

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great course

ruben gonzalez

great course

great course

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The ONLY LinkedIn course you will need

Esai Arasi

I waited a year for this course to open again and clicked on enroll the second it did. It's the only thing you need to start gaining traction. Madeline knows...

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I waited a year for this course to open again and clicked on enroll the second it did. It's the only thing you need to start gaining traction. Madeline knows what she is talking about. I have seen her explode with the exact strategies that she is teaching inside this course.

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Amazing, Focused and Clear. Catalyzed my new direction!

Emmy Sobieski

Very clear with supporting documents so I feel I can walk away as a completely different person on LinkedIn. My first post after starting this class got ove...

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Very clear with supporting documents so I feel I can walk away as a completely different person on LinkedIn. My first post after starting this class got over 2,000 views in several hours. Going through this course made me reflect on potential side hustles. I am excited to share that by the end of the course I have the confidence to take that leap! Thank you!

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Great course!

William Morales

I am all about results and I have seen them after taking this course! # Followers: up 41% Avg. views per post: up 2.4x # Posts per mo.: up 21x 90d Profil...

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I am all about results and I have seen them after taking this course! # Followers: up 41% Avg. views per post: up 2.4x # Posts per mo.: up 21x 90d Profile views: up 3.5x 1wk Profile views: up 5.7x Keep up the good work Madeline and best wishes as a full time entrepreneur!

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AMAZING!!! THOUGHT PROVOKING, INSPIRING

Amanda Callas

SUCH A WELL THOUGHT OUT COURSE. LOVE THE MODULES, THE WORKSHEETS, ALL THE INSIGHTS.

SUCH A WELL THOUGHT OUT COURSE. LOVE THE MODULES, THE WORKSHEETS, ALL THE INSIGHTS.

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