There's a secret you should know: LinkedIn thought leadership is at a point where it is still largely untapped, and you can absolutely gain a significant following and be just like those influencers you see getting thousands of likes, comments, and views.
So what's holding you back?You may be wondering:
- How do I attract clients?
- How do I engage my target audience?
- How do I get speaking engagements?
- How do I reach 30,000+ people per post?
- How do I never have to look for a job again?
- How do I consistently post?
- What do people want to read?
- Am I enough of an expert to post?
- How do I post interesting insights without a lot of experience?
- How do I create a content calendar?
Let's get real. Logging onto LinkedIn and posting with no strategy behind it isn't going to help you crush your goals and get the traction and those opportunities you so badly desire.
Do you know LinkedIn will take your thought leadership to new heights but are unsure how to harness it?
Are you frustrated with your lack of LinkedIn traction and growth?
Are you seeking more LinkedIn views & connections in order to build life-long customers?
Do you want to be seen as an authority figure on LinkedIn but have NO IDEA where to start or not enough time to learn?
I can completely relate to you, and I know exactly how you feel. Which is why I put together this jam-packed 6 part video course that will walk you through everything you need to know about LinkedIn thought leadership.
"My boss says all the time, 'I am so glad you decided to do this LinkedIn course,' because it has been life-changing for the business."
"Invaluable to me in increasing my reach on LinkedIn and growing my business."
"In my first month, I had a few trending posts-one hitting over 21,000 views and another about 17,000 views."
"I truly didn't know results like this were possible without ads or LinkedIn Premium"
Over the past few years if I was to attribute my rise to one thing it would be: LinkedIn.
Just a few years ago I was nobody.
Until I decided to be somebody.
I started building thought leadership on LinkedIn because I had a message I couldn't hold onto anymore. I needed to share it.
I was the Director of Human Resources at a technology company, and I saw the same mistakes everyday in people's resumes, interviews, performance conversations, meetings -- you name it!
I thought: if only job seekers and professionals could see from my insider view. If only they knew how decisions were being made behind closed doors so that they better position themselves in their careers.
I began responding to people who sent their job applications in with the reason why they weren't chosen, and feedback on their resume to better improve it.
It was a disaster. It turns out the majority of people HATE unsolicited feedback, so I got a lot of angry emails
I knew there had to be a better way to help people, so I launched the YouTube Channel Self Made Millennial and began posting regularly on LinkedIn.
I have been able to harness the incredible power of having a booming LinkedIn network, and it has been the single most impactful thing I have devoted my time to in years.
The results speak for themselves.
Even within the last year I’ve seen the following success:
I've had over 30+ speaking engagements and features in the past 12 months.
I've sold thousands of copies of my e-book.
I have a packed calendar of inbound clients (with a waitlist!).
I’ve grown my email list by several thousand subscribers month over month
It's sent thousands of people to my successful YouTube channel Self Made Millennial.
I was named a top 50 person to follow on LinkedIn by Jobscan.
I've grown my LinkedIn engagement 6x and my network 400% in the last year alone.
I was named the #1 "LinkedIn Rockstar" for June & September for having the fastest growing LinkedIn profile of Career Coaches.
I’ve built deep relationships with titans in my industry - people I thought were unreachable until now!
All roads lead back to LinkedIn for this fast-escalating success.
Today, I help others get this same success on LinkedIn.
I've historically only taken on high-paying clients to unlock the power of LinkedIn. Their results were so dramatic and clearly game-changing for their business, that I had to find a way to make this information accessible to everyone.
It’s now your turn!
"In a few short months, I earned podcast appearances, speaking engagements, and was offered the opportunity to co-author a column at a publication."
"It's tough to justify the cost of a premium course as a small business owner but I would do it ten times over."
Set the Vision
We’re going to start with the end in mind.
Before you invest time and energy in building a LinkedIn presence, we are going to get specific about why we are on the platform, what we hope to achieve, and who is going to enable us to get there.
We are going to walk through an exercise to really get our focus in the right place. If this sounds intimidating, don’t worry.
When I began building a presence on LinkedIn I was focused on 3 things:
- Send people to my YouTube channel to increase my influence there
- Make it so that I never have to search for a job in HR again
- Help people
I didn’t have my own business. I didn’t have my book or course. I just wanted to build an audience. And that’s okay.
Because as I built the audience, the business came with it! It became clear how I could help people, and the money followed.
So whether you already have the business, or you’re hoping to parlay your influence into something down the road, we will create a vision.
- Walk through a step by step exercise and worksheet to get zeroed in on your purpose on LinkedIn
- Hear how I was able to parlay LinkedIn influence into driving masses of people towards profitable ventures, to get yourself in the mindset of what’s possible
- Identify who is your target audience, and your “concentric audiences” as well.
- Learn what it means when mostly people who are NOT your target are interacting with your posts.
- Get a clear idea of how each step of the course will get you to where you want to go.
- And MORE!
Optimize Your Profile
Through this program you will see your profile views reach all-time-highs, so we need to make sure that your profile is leading to the results you desire.
Your LinkedIn Profile is like a website landing page. It needs to tell the right story, and get people to take the right next action.
In this module you’ll walk through 10 lessons, one for each essential part of your profile.
You’ll come away with high impact tips for a profile makeover that people pay consultants thousands to do for them.
- Receive 3 high-converting headline templates with examples
- Craft your perfect About section, and I reveal 3 must-do tips
- Learn how your Skills and Endorsements section can unlock new levels of visibility for your profile
- Get your potential profile photos rated on competence, likability, and influence to choose the best one
- Get examples of killer cover photos, and learn how to make a customized cover photo without needing a graphic designer
- Grow your network quickly from the ground up, while also maintaining a high quality of connections using my connection strategy
- And MORE!
Learn everything you didn’t know about posting. Your content is likely excellent at its core, but you are missing key approaches that will take your content to next-level engagement. I spot these mistakes every day from a mile away. With the tweaks in this module, you will see immediate improvements in your reach.
Get in the orbit of your target audience by “tuning your newsfeed” to have exposure to highly relevant posts and audiences.
Key into the types of posts LinkedIn rewards and punishes. You are likely destroying your reach with one of 5 common posting mistakes.
Get other thought leaders to engage with your posts - exactly how I befriended and collaborated with one of the top LinkedIn influencers within 3 months of being active on LinkedIn
Take high-impact actions to increase engagement after posting, such as 3 clever (& authentic...we don’t teach cheap spammy techniques) ways to increase the number of comments on your post.
This is a mondo 3-part module where you will emerge with an amazing content strategy and content that engages & converts. The video lessons each come with checklists, spreadsheets, workbooks. Suit up, because this is the crown jewel of LinkedIn for Thought Leaders.
By the end of these modules, you will be a confident LinkedIn Thought Leader.
Get the 5 best sources of content topics for your target audience, how to get easily inspired, and create posts they are BEGGING for.
See several examples of detailed content calendars and get the template to create your own
Learn the step-by-step process of taking one piece of content and repurposing it 5+ ways to work smart instead of hard with your content
Deeply understand the 5 post types that get the most engagement, learn exactly the ingredients for success and common pitfalls for each. I use these frameworks EVERY TIME I post and it changes the game. This is the foundation for everything you post, no matter if it’s video, document, text, anything!
Complete homework assignments to key into what worked in a post, and how you would alter it to increase virality.
Master LinkedIn Video: Make-or-Break elements your video must have, how to alter a video from another platform to be “LinkedIn ready,” and the most impactful topics to cover.
Create your best image posts: Common mistakes on image posts, and how to make low-lift, high impact visual posts!
Unleash the power of document posts: Use these formatting and repurposing tips to create document posts that reach networks far beyond your own.
Revive LinkedIn Articles: After you’ve put all the effort into writing an article, make a splash with the top 10 tips. I have deconstructed what makes an exceptional article that will pay dividends for YEARS to come.
Convert to Customers
All of your hard work in the previous modules is about to pay off BIG TIME.
If you do modules 1 through 4, you will be a thought leader on LinkedIn. If you follow each step in module 5, you will convert your influence into booking clients, selling products, driving traffic to your other platforms, and landing speaking opportunities.
These approaches are truly game-changing and bring your business far more traffic than you’ve ever experienced on LinkedIn. NONE of this is using any premium accounts or paid methods. I’ve never bought an ad. I’ve never used LinkedIn Premium for my business. You are about to save so much money while making so much money!
Use direct messages like your secret weapon, with pre-written message templates for you to send that make the sale effortless and NEVER spammy
Be the first person people think of when it comes to your niche.
Make your profile CONVERT with these 4 approaches.
Build your email list insanely quickly and unlock new selling potential off of LinkedIn.
Authentically send thousands of people to your website, blog, podcast, or YouTube channel to increase your visibility on other channels
"So many detailed insights, Madeline knows everything!"
"The last 90 days of profile views went up by 148% and I landed new clients."
What if I buy the course and don’t like it?
I am so honored that you will enroll in this course, and I take that commitment very seriously. I wake up every morning hoping to see your success story land in my inbox. I am working constantly to build content that will take you to the next level. If it turns out that you haven’t gotten value out of the program in 30 days, email me with a link to your LinkedIn profile to show you followed the program, and I will give you your money back.
Will it work?
I have seen the life-changing results this program can have. At the very least, you will be an absolute wiz at LinkedIn and can use your superpowers when you choose. But if you dive in completely, your reach, prominence, and influence will skyrocket. So, YES!
Do I have to sign up for any LinkedIn Premium account?
No! I don’t have a Premium account, and everything in this course was designed to not need a paid account. Save that money!
Will this make me go viral?
I have had students reach high levels of virality, but a sudden meteoric rise isn’t the aim of the course. This course is about building meaningful thought leadership to the right audience, which leads to a large high-quality network where opportunities for you are abound. With focused effort, we can absolutely get you to several hundred likes and comments and 30,000+ views on a post. But this generally doesn’t happen overnight.
What if I can’t afford it right now?
For sure take the time to ensure your finances are in order for this purchase. Nothing is more valuable than your time, and this course gives you the fast track. If you follow the program, you will grow your brand and business using LinkedIn. And you will pay off the investment through your growth. One client. One paid speaking gig. One amazing job - will all pay this off in a blink.
What format is this course in? Can I study at my own pace?
This is a video, self-serve digital course, with provided notes, worksheets, and templates. As soon as you invest in LinkedIn for Thought Leaders, you have instant, lifetime access. You can open the course whenever it works for your schedule. Go at your own pace!
Do I have to have a lot of LinkedIn connections already?
Nope, I will show you exactly how to build a network, even from ground zero.
How long will it take to get through the course?
Some eager people get through it in 2 weeks, others take a month. It's self-paced, so you can finish it as quickly or as slowly as you choose.
How much time should I expect to spend on LinkedIn on an ongoing basis?
Dedicate about 1 to 2 hours of planning every 2 weeks, and visit LinkedIn for 15 to 30 min, several times a day, on the days that you post. You can visit it more or less, depending on how many messages and comments you are receiving.
"It teaches a healthy approach to social media that involves actual relationships and actual care for the contacts that we are going to make."
"I got unstuck! I recommend Madeline with abundant Wi Fi High Fives!"
5 Implementation Modules showing you literally EVERYTHING you need to do to turn your LinkedIn into a massive vehicle for your thought leadership to watch the money & clients roll in. Each with video and downloadable checklists.
A complete, step-by-step content creation strategy showing you how to create and deliver a high-converting LinkedIn posts that authentically draws clients, speaking engagements, & subscribers.
Full LinkedIn profile makeover steps to 5x your rate of conversions when people visit your profile.
The inbound and outbound LinkedIn messaging strategy that makes sure you never have to cold-pitch again, and instead get a packed network full of perfectly-targeted, “ready to buy” prospects.
Plus These Bonuses To Help You Generate Unstoppable Momentum (and Keep it):
Downloadable FULL Content Planner, including: Content calendar, brainstorm document, top hashtags list, and post topic generator - $199 value
6 High impact posting templates - the EXACT ones I use to ensure every post hits on the traits of virality to reach 20,000+ people per post - $47 value
MUST KNOW settings tutorial - how to get the most out of LinkedIn, in ways you didn’t realize - $99 value
A full post rewrite session - I show how I edited an old post from minor to HIGH ENGAGEMENT - $130 value
Exclusive LinkedIn Group - In this group you'll get feedback on your posts & profile, support & collaboration with other students, all your questions answered, and more. This truly guarantees you are getting EVERYTHING you need out of the course. - $687 value
When you add it all up, that's a total real-world value of $4,159.
But because I’m super excited to welcome you into LinkedIn for Thought Leaders, I’m giving you the opportunity to enroll in LinkedIn for Thought Leaders TODAY at the special price of just…
Pricing not currently available.